What activity is performed during the prepare phase?

During the prepare phase of data analytics, collecting and verifying data is a crucial activity. This phase serves as the foundation for any subsequent analysis and ensures that the data being used is accurate, relevant, and reliable. It involves gathering data from various sources, which could include databases, surveys, or other systems, and then verifying that this data is complete and free from errors.

This step is essential because the quality of insights derived from the data is directly dependent on the quality of the data itself. Any flaws in this process can lead to incorrect conclusions, which may negatively impact decision-making. Thus, the emphasis during the prepare phase is on ensuring that the data is trustworthy, which will set the stage for effective analysis and insights in later stages.

Other options, while related to the overall data analytics process, do not specifically pertain to the prepare phase. Cleaning data typically occurs during the data preparation step after the initial collection and verification have been completed. Presenting data insights is part of the communication phase that follows analysis, and implementing business strategies is a broader business activity that comes after insights are derived and decisions are made based on those insights.