What is one key activity during the ask phase?

During the ask phase, one key activity is asking questions to clarify the problem. This phase is crucial because it lays the foundation for the entire data analysis process. By asking clear and targeted questions, you can define the problem more precisely, understand the objectives of the analysis, and determine what insights are needed. This clarity helps guide the subsequent steps in the analysis, including data collection, cleaning, and analysis.

Effective questioning can reveal underlying assumptions, highlight specific areas of interest, and identify the stakeholders' needs. It ensures that the analysis will address the right problem and will be relevant and useful for decision-making. By focusing on clarifying the problem, you set the stage for a more structured and impactful data analysis process.